Samuel Mateus is a Professor of Communication Theory in Madeira University.

He was a Post-Doctoral Researcher in Centro de Estudos de Comunicação e Linguagens benefiting from a Fundação para a Ciência e Tecnologia Scholarship.

In his Phd in Communication Sciences (FCSH-UNL) he sought to appraise the principle of publicity beyond its critical-rational contours seen as Public Sphere.
Moving between Anthropology, Philosophy and Sociology, his doctoral thesis – The Public Process – tried to evidence the connections between publicity and communication.

He is the author of the booksPublicidade e Consumação nas Sociedades Contemporâneas and Tele-Realidade, both published by Labcom Books.

Among his published papers are:
“O Arquétipo Publicitário”, Revista Famecos, nº, 2012;
"Social Networks Scopophilic Dimension- social beloging through spectatorship" – International Journal Obs, 2012;
“The Public as Social Experience”, Comunicação e Sociedade nº19
“Publicidade, discursos e práticas na contemporaneidade” 2011.

In 2012/2013, he collaborated in the “Methodologies” doctoral seminar in Communication Sciences with “Anthropological Analysis in Communication Studies”.

He also participates regularly in conferences and has already been invited to teach at CECL and Universidade Autónoma.

Research Interests:
Communication Theory; Publicity; Individual and Individuation; Imaginary and Communication; Visual Rhetoric;

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