Call for Book Chapters on Media Rhetoric

Call for Book Chapters on Media Rhetoric

Media Rhetoric: how mass communication persuade us, edited by Samuel Mateus (Madeira University).

Rhetoric

Media Rhetoric: how mass communication persuade us aims to provide an insightful, easy to understand, approach to an emerging field. It is committed to assume a multidisciplinary viewpoint and summon up developing domains within contemporary rhetoric in order to offer the reader a full assessment of Media’s persuasive dimension.

Also, it aims into prominence the role of Rhetoric in the configuration and practice of Media studies evidencing new possibilities of Media in today’s rhetoric and on the persuasion processes.

The edited book will present the state-of-the-art research in Media Rhetoric providing a useful (conceptual and methodological) tool to approach a field who has revealed a great dynamic in recent years. Hopefully, the book will provide a starting point to the study of the many forms by which media takes us to think, feel, and act.

Media Rhetoric: how mass communication persuade us calls for a comprehensive collection of essays by international scholars and media rhetoric practitioners, opening up a space for dialogue between the academy and industry. This interdisciplinary book will be informed by fields including rhetoric, digital rhetoric, visual rhetoric, advertising rhetoric, captology or procedural rhetorical. Together they can offer an insightful perspective on the manifold expression the media persuasion takes today.

Chapters in the following areas of research are welcome:

·         Captology

·         Procedural Rhetoric

·         Digital Rhetoric (including online rhetoric, websites and Blogs)

·         Visual Rhetoric

·         Advertising Rhetoric

·         Newspapers Rhetoric

·         Online Persuasion (including Social Media)

·         Persuasion Software

·         General Persuasion and Rhetoric in VideoGames

·         Case studies on Media Rhetoric

Chapters are expected to be approximately 6000–7500 words.

Proposals should be sent by email (in a PDF document) to the Editor by March 1st, 2019.

They should include an abstract (250 words) and a short contributor bio (one paragraph including institutional affiliation, position and recent publications). 

Please note that the submission date for accepted papers is October 4th, 2019.

The book is due to the end of 2020.

Contributors, please address all inquiries and proposals to: Dr. Samuel Mateus (sammateu@gmail.com)