New Book : "Affect, Emotion, and Rhetorical Persuasion in Mass Communication" published by Routledge

I wrote a chapter "Affective Rhetoric: what it is and why it matters" in the new book edited by Lei Zhang and Carlton Clark  Affect, Emotion, and Rhetorical Persuasion in Mass Communication (Routledge, 2018)

This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw connections between affect theory, rhetorical studies, mass communication theory, cultural studies, political science, sociology, and a host of other disciplines. Contributions from a wide range of scholars feature theoretical overviews and critical perspectives on the movement commonly referred to as "the affective turn" as well as case studies. Critical investigations of the rhetorical strategies behind the 2016 United States presidential election, public health and antiterrorism mass media campaigns, television commercials, and the digital spread of fake news, among other issues, will prove to be both timely and of enduring value. This book will be of use to advanced undergraduates, graduate students, and active researchers in communication, rhetoric, political science, social psychology, sociology, and cultural studies.

Contents

Introduction: Heartfelt Reasoning, or why facts and good reasons are not enough

Part I: Theorizing Affect and/or Emotion

1. Three Paradigms of Affect: The Historical Landscape of Emotional Inquiry

Kevin Marinelli

2. Bridging the Affect/Emotion Divide: A Critical Overview of the Affective Turn

Paul Stenner

3. We Have Never Been Rational: A Genealogy of the Affective Turn

David Stubblefield

Part II: Affect in Rhetorical and Cultural Theory

4. Affective Rhetoric: What it Is and Why it Matters

Samuel Mateus

5. White Nationalism and the Rhetoric of Nostalgia

Michael Mayne

6. They Believe Their Belief: Rhetorically Engaging Culture through Affect and Ideology

Phil Bratta

7. Governing Bodies: The Affects and Rhetorics of North Carolina’s House Bill 2

Julie D. Nelson

8. How Affect Overrides Fact: Anti-Muslim Politicized Rhetoric in the Post-Truth Era

Lara Lengel and Adam Smidi

Part III: Affect in the Mass Media

9. "Lee’s Filling―Tastes Grant!": The Affect of Civil War Archetypes in Beer Commercials

Lewis Knight and Chad Chisholm

10. Disgusting Rhetorics: "What’s the Warts That Could Happen?"

Jaimee Bodtke and George F. (Guy) McHendry, Jr.

11. Aestheticizing the Affective Politics of "If You See Something, Say Something"

Charlotte Kent

12. Gratifications from watching movies that make us cry: Facilitation of grief, parasocial empathy, and the grief-comfort amalgam

Charles F. Aust

Part IV: Affect in 2016 U.S. Presidential Election

13. The Circulation of Rage: Memes and Donald Trump’s Presidential Campaign

Jeffrey St. Onge

14. Feelings Trump Facts: Affect and the Rhetoric of Donald Trump

Lucy Miller

15. Affect, Aesthetics and Attention: The Digital Spread of Fake News across the Political Spectrum

Kayla Keener

16. Meta-Sexist Discourses and Affective Polarization in the 2018 US Presidential Campaign

Jamie Capuzza