sexta-feira, 28 de junho de 2019

New Paper "Emotive forms of persuasive discourse"

Formas Emotivas do Discurso Persuasivo 
[Emotive Aspects of Persuasive Discourse]

Resultado de imagem para advertising seduction

MATEUS, Samuel. Formas emotivas do discurso persuasivo. Media & Jornalismo, [S.l.], v. 18, n. 34, p. 127-141, jun. 2019. ISSN 2183-5462. Disponível em: <>. 

quinta-feira, 28 de fevereiro de 2019

New Chapter -DN and Diario Madeira newspapers in Funchalk Bombings of 1916-1917

DN and Diário Madeira newspapers in Funchal Bombings of 1916-1917
Resultado de imagem para bombardeamento funchal


During World War I, and especially in 1916 and 1917, Madeira experienced a period of particular dependence on the outside world in which insecurity on the Atlantic navigation further increased the isolation of the archipelago and augmented its difficulties of supplies. Diário de Notícias (Madeira), and Diário da Madeira, the main newspapers at the time, played a key role not only informing the public of the German attacks, as well as triggering a staunch regionalist sentiment, by encouraging the recovery and strongly criticizing Germany.

In this paper we analyze the news coverage given to the Bombing of Funchal on the basis of an evolutionary perspective of the implementation of journalistic discourse in Portugal: the use of the discursive basilar principle of inverted pyramid writing. 

Beginning by contextualizing the emergence of Madeiran press on 19th century and by briefly describing the historical event, this paper stresses that, in the context of assumed political revindications by the press, we face the existence of a journalistic discourse where the judgments of an intellectual-journalist are present even though the influence of the anglo-American writing in inverted pyramid is diminished.

Keywords: History of the Press in Macaronesia; Portuguese Regional Press; I World War; Funchal Bombings;

Mateus, Samuel (2018), O Diário de Notícias (Madeira) e o Diário da Madeira na cobertura dos Bombardeamentos do Funchal de 1916 e 1917 In Yanes, Julio, Carrascosa, Lara (ed.), Historia y Comunicación Social en la Macaronesia- actas del III Congreso Internacional, Tenerife, Ediciones Densura, pp.67-82

You can read it in here:ário_de_Notícias_Madeira_e_o_Diário_da_Madeira_na_cobertura_dos_Bombardeamentos_do_Funchal_de_1916_e_1917_DN_and_Diario_Madeira_newspapers_in_Funchalk_Bombings_of_1916-1917

Enjoy the chapter,

quinta-feira, 7 de fevereiro de 2019

Call for Book Chapters on Media Rhetoric

Call for Book Chapters on Media Rhetoric

Media Rhetoric: how mass communication persuade us, edited by Samuel Mateus (Madeira University).
Image result for media

Media Rhetoric: how mass communication persuade us aims to provide an insightful, easy to understand, approach to an emerging field. It is committed to assume a multidisciplinary viewpoint and summon up developing domains within contemporary rhetoric in order to offer the reader a full assessment of Media’s persuasive dimension.

Also, it aims into prominence the role of Rhetoric in the configuration and practice of Media studies evidencing new possibilities of Media in today’s rhetoric and on the persuasion processes.

The edited book will present the state-of-the-art research in Media Rhetoric providing a useful (conceptual and methodological) tool to approach a field who has revealed a great dynamic in recent years. Hopefully, the book will provide a starting point to the study of the many forms by which media takes us to think, feel, and act.

Media Rhetoric: how mass communication persuade us calls for a comprehensive collection of essays by international scholars and media rhetoric practitioners, opening up a space for dialogue between the academy and industry. This interdisciplinary book will be informed by fields including rhetoric, digital rhetoric, visual rhetoric, advertising rhetoric, captology or procedural rhetorical. Together they can offer an insightful perspective on the manifold expression the media persuasion takes today.

Chapters in the following areas of research are welcome:

·         Captology

·         Procedural Rhetoric

·         Digital Rhetoric (including online rhetoric, websites and Blogs)

·         Visual Rhetoric

·         Advertising Rhetoric

·         Newspapers Rhetoric

·         Online Persuasion (including Social Media)

·         Persuasion Software

·         General Persuasion and Rhetoric in VideoGames

·         Case studies on Media Rhetoric

Chapters are expected to be approximately 6000–7500 words.

Proposals should be sent by email (in a PDF document) to the Editor by March 1st, 2019.

They should include an abstract (250 words) and a short contributor bio (one paragraph including institutional affiliation, position and recent publications). 

Please note that the submission date for accepted papers is October 4th, 2019.

The book is due to the end of 2020.

Contributors, please address all inquiries and proposals to: Dr. Samuel Mateus (

terça-feira, 9 de outubro de 2018

New Book : "Affect, Emotion, and Rhetorical Persuasion in Mass Communication" published by Routledge

I wrote a chapter "Affective Rhetoric: what it is and why it matters" in the new book edited by Lei Zhang and Carlton Clark  Affect, Emotion, and Rhetorical Persuasion in Mass Communication (Routledge, 2018)

This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw connections between affect theory, rhetorical studies, mass communication theory, cultural studies, political science, sociology, and a host of other disciplines. Contributions from a wide range of scholars feature theoretical overviews and critical perspectives on the movement commonly referred to as "the affective turn" as well as case studies. Critical investigations of the rhetorical strategies behind the 2016 United States presidential election, public health and antiterrorism mass media campaigns, television commercials, and the digital spread of fake news, among other issues, will prove to be both timely and of enduring value. This book will be of use to advanced undergraduates, graduate students, and active researchers in communication, rhetoric, political science, social psychology, sociology, and cultural studies.


Introduction: Heartfelt Reasoning, or why facts and good reasons are not enough

Part I: Theorizing Affect and/or Emotion

1. Three Paradigms of Affect: The Historical Landscape of Emotional Inquiry

Kevin Marinelli

2. Bridging the Affect/Emotion Divide: A Critical Overview of the Affective Turn

Paul Stenner

3. We Have Never Been Rational: A Genealogy of the Affective Turn

David Stubblefield

Part II: Affect in Rhetorical and Cultural Theory

4. Affective Rhetoric: What it Is and Why it Matters

Samuel Mateus

5. White Nationalism and the Rhetoric of Nostalgia

Michael Mayne

6. They Believe Their Belief: Rhetorically Engaging Culture through Affect and Ideology

Phil Bratta

7. Governing Bodies: The Affects and Rhetorics of North Carolina’s House Bill 2

Julie D. Nelson

8. How Affect Overrides Fact: Anti-Muslim Politicized Rhetoric in the Post-Truth Era

Lara Lengel and Adam Smidi

Part III: Affect in the Mass Media

9. "Lee’s Filling―Tastes Grant!": The Affect of Civil War Archetypes in Beer Commercials

Lewis Knight and Chad Chisholm

10. Disgusting Rhetorics: "What’s the Warts That Could Happen?"

Jaimee Bodtke and George F. (Guy) McHendry, Jr.

11. Aestheticizing the Affective Politics of "If You See Something, Say Something"

Charlotte Kent

12. Gratifications from watching movies that make us cry: Facilitation of grief, parasocial empathy, and the grief-comfort amalgam

Charles F. Aust

Part IV: Affect in 2016 U.S. Presidential Election

13. The Circulation of Rage: Memes and Donald Trump’s Presidential Campaign

Jeffrey St. Onge

14. Feelings Trump Facts: Affect and the Rhetoric of Donald Trump

Lucy Miller

15. Affect, Aesthetics and Attention: The Digital Spread of Fake News across the Political Spectrum

Kayla Keener

16. Meta-Sexist Discourses and Affective Polarization in the 2018 US Presidential Campaign

Jamie Capuzza

sexta-feira, 21 de setembro de 2018

New Paper:The contribution of Communication Theory to Social Imaginary's Theory

The Contribution of Communication Theory to Social Imaginary's Theory has just been released in ALCEU, vol.18, nº36.

You can read it in here

Related image


This paper examines the potential contributions that communication theory can offer
to social imaginaries theory stemming from the ambiguity which a communicational
perspective encloses. In fact, we can use communication as empirical study of the imaginary
object. But we can also see communication as an angle of analysis capable of mobilizing a
communicational perspective on the social imaginary.
From this second standpoint, there is the possibility of social imaginaries to assume
communicatively determined forms of symbolic interaction (in a broad sense). Indeed, it is
argued that imaginative activity denotes a communicational dimension. To recognize this
communicative dimension of social imaginaries involves considering the role of publicity
in figuration and re-figuration of the social imaginary; and so we advance the notion of
“public imaginal” as imaginative flux, as a field of imagistic and symbolic proliferation in
which we can observe the routes and paths of social imaginaries in their many processes of
differentiation and consolidation.

Social Imaginary. Communication Theory. Imaginal. Publicity Principle.

segunda-feira, 21 de maio de 2018