Call for Book Chapters on Media
Rhetoric
Media Rhetoric: how
mass communication persuade us, edited by Samuel Mateus (Madeira University).
Rhetoric
Media Rhetoric: how
mass communication persuade us aims to provide an insightful, easy to understand, approach to an
emerging field. It is committed to assume a multidisciplinary viewpoint and
summon up developing domains within contemporary rhetoric in order to offer the
reader a full assessment of Media’s persuasive dimension.
Also, it aims into prominence the role of
Rhetoric in the configuration and practice of Media studies evidencing new
possibilities of Media in today’s rhetoric and on the persuasion processes.
The edited book will present the
state-of-the-art research in Media Rhetoric providing a useful (conceptual and
methodological) tool to approach a field who has revealed a great dynamic in
recent years. Hopefully, the book will provide a starting point to the study of
the many forms by which media takes us to think, feel, and act.
Media Rhetoric: how
mass communication persuade us calls for a comprehensive collection of essays by international
scholars and media rhetoric practitioners, opening up a space for dialogue
between the academy and industry. This interdisciplinary book will be informed
by fields including rhetoric, digital rhetoric, visual rhetoric, advertising
rhetoric, captology or procedural rhetorical. Together they can offer an
insightful perspective on the manifold expression the media persuasion takes
today.
Chapters in the following areas of research are
welcome:
·
Captology
·
Procedural
Rhetoric
·
Digital
Rhetoric (including online rhetoric, websites and Blogs)
·
Visual
Rhetoric
·
Advertising
Rhetoric
·
Newspapers
Rhetoric
·
Online
Persuasion (including Social Media)
·
Persuasion
Software
·
General
Persuasion and Rhetoric in VideoGames
·
Case
studies on Media Rhetoric
Chapters
are expected to be approximately 6000–7500 words.
Proposals should be sent by email (in a PDF
document) to the Editor by March 1st,
2019.
They should include an abstract (250 words) and
a short contributor bio (one paragraph including institutional affiliation,
position and recent publications).
Please note that the submission date for accepted papers is October 4th, 2019.
The book is due to the end of 2020.
Contributors,
please address all inquiries and proposals to: Dr. Samuel Mateus (sammateu@gmail.com)